YouTube Tinggalkan Netflix dan Disney Plus, Jadi Raja Streaming

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KOMPAS.com – YouTube menjadi platform streaming paling banyak digunakan di Amerika Serikat (AS), mengungguli Netflix dan Disney Plus. Dominasi YouTube terungkap dalam laporan riset terbaru Nielsen bertajuk “Media Distributor Gauge” edisi Mei 2025.

Dalam laporan tersebut, layanan streaming mencatat pangsa 44,8 persen dari total konsumsi media di AS, melampaui gabungan TV kabel (24,1 persen) dan TV siaran (20,1 persen).

Ini menandai pertama kalinya dalam sejarah, streaming menyalip pangsa TV tradisional dalam hal total waktu menonton.

YouTube menjadi platform streaming paling banyak ditonton dengan pangsa 12,5 persen, hampir dua kali lipat dari Netflix yang mencatat 7,5 persen.

Disney Plus berada di posisi ketiga dengan pangsa 5 persen. Angka ini menegaskan posisi YouTube sebagai pemimpin pasar layanan streaming di AS.

</p> <p>Platform milik Google itu dinilai unggul karena mampu menawarkan fleksibilitas menonton, personalisasi konten, dan akses lintas perangkat, termasuk televisi. Tidak hanya di ponsel atau laptop, kini YouTube juga mendominasi layar televisi.</p> <p>Laporan Nielsen menyebutkan, pengguna menonton lebih dari 1 miliar jam YouTube setiap hari dari perangkat televisi.</p> <p><span class="ads-on-body"></span></p> <p>Kebiasaan ini menunjukkan pergeseran signifikan dalam perilaku konsumsi media masyarakat AS.</p> <p><span class="inject-baca-juga"/></p> <p>Penonton kini cenderung langsung membuka YouTube untuk menyaksikan podcast, <em>talk show</em>, berita, hingga konten berdurasi panjang dari kreator favorit mereka, ketimbang memilih saluran siaran atau kabel.</p> <p>Selain dominasi di sektor hiburan, YouTube juga berperan besar dalam konsumsi berita digital.</p> <p>Berdasarkan laporan “2025 Digital News Report” dari Reuters Institute for Study of Journalism (RISJ), proporsi masyarakat AS yang mengakses berita melalui media sosial dan platform video seperti YouTube kini mencapai 54 persen.</p> <p>Angka ini melampaui televisi (50 persen) dan situs web atau aplikasi berita (48 persen).</p> <p>Laporan ini mengungkapkan bahwa kreator di media sosial berhasil menarik perhatian audiens, terutama generasi muda yang semakin sulit dijangkau media tradisional.</p> <p><strong>Baca juga: <a href="https://tekno.kompas.com/read/2025/06/20/07010047/bukti-tv-sudah-ditinggalkan-youtube-kini-jadi-primadona" class="inner-link-baca-juga" target="_self">Bukti TV Sudah Ditinggalkan, YouTube Kini Jadi Primadona</a></strong></p> <p></p> <style> .ads-partner-wrap > div { background: transparent; } #div-gpt-ad-Zone_OSM { position: sticky; position: -webkit-sticky; width:100%; height:100%; display:-webkit-box; display:-ms-flexbox; display:flex; -webkit-box-align:center; -ms-flex-align:center; align-items:center; -webkit-box-pack:center; -ms-flex-pack:center; justify-content:center; top: 100px; } </style> <p><br /> <span id="wrap_lazy_div-gpt-ad-Zone_OSM" style="margin-top:-200px;position:absolute"/></p> <div class="ads-partner-wrap osmplaceonsite" style="min-height: 400px; max-width:100%; text-align: center;"></p> <div id="div-gpt-ad-Zone_OSM"/> </div> <p><br /> <script type="text/javascript"> LazyLoadSlot("div-gpt-ad-Zone_OSM", "/31800665/KOMPAS.COM/tekno", [[300,250], [1,1], [384, 100]], "zone_osm", "zone_osm"); /** Init div-gpt-ad-Zone_OSM **/ function LazyLoadSlot(divGptSlot, adUnitName, sizeSlot, posName, posName_kg){ var observerAds = new IntersectionObserver(function(entires){ entires.forEach(function(entry) { if(entry.intersectionRatio > 0){ showAds(entry.target)  } }); }, { threshold: 0 });  observerAds.observe(document.getElementById('wrap_lazy_'+divGptSlot)); function showAds(element){ console.log('show_ads lazy : '+divGptSlot); observerAds.unobserve(element); observerAds.disconnect();  googletag.cmd.push(function() { var slotOsm = googletag.defineSlot(adUnitName, sizeSlot, divGptSlot) .setTargeting('Pos',[posName]) .setTargeting('kg_pos',[posName_kg]) .addService(googletag.pubads()); googletag.display(divGptSlot); googletag.pubads().refresh([slotOsm]); }); } }  </script> <br /> </p> <p>Enam platform utama yang menjadi sumber berita di AS saat ini meliputi Facebook, YouTube, Instagram, WhatsApp, X (sebelumnya Twitter), dan TikTok, dirangkum <em>KompasTekno </em>dari <em>9to5google, </em>Senin (23/6/2025).</p> <p>Meski TikTok mencatat pertumbuhan tercepat dalam konsumsi berita digital secara global, YouTube dan Facebook masih menjadi dua platform utama bagi pengguna untuk mendapatkan informasi berita.</p> <p></p> <div style="height:1px" id="EndOfArticle"/> <i>Simak <b>breaking news</b> dan <b>berita pilihan</b> kami langsung di ponselmu. 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